LifeCycle was Jersey’s first data trust, created to securely manage and share data for public benefit while testing the potential of data trusts on the island.
It gathered anonymous data from cyclists to improve road safety and travel options, sharing insights only with trusted organisations to protect privacy and drive smarter infrastructure planning.
The See.Sense Safety Light leverages advanced sensor and AI-fusion technology to gain a detailed understanding of cycling experiences.
When switched on, the See.Sense light monitored a cyclist’s environment up to 800 times per second, collecting and analysing data about their journey and riding conditions. This included detecting events such as braking, swerving, collisions, and road surface conditions, all of which were mapped onto their routes.
Through the accompanying app, cyclists could also report safety incidents and infrastructure issues. Data from multiple cyclists was combined, with all insights anonymised to protect individual privacy.
The insights gathered through the project could help address Jersey’s ‘data gap’ regarding cycling on the island. By making the insights available—such as information about where and when cyclists travel, the routes they avoid, and the challenges they face—organisations could better identify opportunities to improve cycling infrastructure. This empowered the community with a clearer understanding of where changes are needed to make cycling across the island safer, more efficient, and more rider-friendly.
LifeCycle was an innovative example of how Jersey is leading the way in smart city solutions. By equipping 500 cyclists with smart bike lights, the project collected geo-spatial journey data and aggregated it into the LifeCycle platform. Local organisations could apply to access these insights to make cycling safer and more efficient across the island. At its core, the data trust ensured that all parties involved operated within a clear and secure framework, providing a simple legal mechanism to manage and govern data usage. This approach allowed Jersey to demonstrate how trust-based models can improve urban infrastructure and foster collaboration.
Jersey’s established reputation for sophisticated trust law makes it the ideal place to pioneer data trusts. Supported by a robust community of regulated trust companies, the island has a proven track record in managing complex trust structures. This expertise, combined with a collaborative business environment, enables Jersey to lead in this exciting new sector. Data trusts here are not only flexible and tax neutral but also streamline data sharing between parties while ensuring compliance with data protection laws. By applying these principles to sectors like property, smart cities, and healthcare, Jersey is unlocking opportunities for innovation and growth in data-driven initiatives.
The potential of data trusts extends far beyond cycling data. In the healthcare sector, advances in digitisation, AI, and affordable DNA testing are enabling more precise disease prevention, improved treatments, and enhanced patient care. With the global commercial market for health data already valued at $0.4bn and growing rapidly, data trusts can provide a secure framework for managing these valuable assets. Similarly, smart cities worldwide are thriving on integrated local data sets, driving better urban planning, efficient transport, and enhanced public services. Jersey’s pioneering approach positions it to play a central role in shaping the future of data-driven progress across multiple industries.
“This is a ground-breaking project that brings together two of Jersey’s great strengths – digital innovation and its experience in trust administration.
Data as a commodity is becoming more and more valuable, and organisations and governments are increasingly needing to find independent, robust ways to manage, store, protect and share their data effectively.”
“As the AI and data revolution unfolds, there’s no doubt that global demand for third party data stewardship services will grow.
Jersey’s tried-and-tested trust law may be a good fit for holding data in this context, and this pilot will be instrumental in testing how such an innovative approach to data stewardship could work in a real-world environment.”
“Few, if any, jurisdictions have the same amount of experience in the trust sector, the necessary legislative and regulatory framework, or the required governance platform in place to provide a solution like this.
This pilot scheme provides a fantastic opportunity for Jersey to demonstrate how it can draw on its long-standing trust expertise and apply it in a new, innovative context.”
LifeCycle pilot project was a collaboration between a number of Jersey organisations, led by Digital Jersey and the Jersey Office of Information Commissioner. The collaborating organisations are as follows:
ICECAP is an independent provider of corporate and private client administration services with offices in Jersey and Mauritius.