Social media marketing for Retail businesses - Session 4: Introduction

This 7 session programme has been developed by The Jersey Retail Association as a result of direct feedback from businesses in the sector. The programme will give delegates the skills to design outstanding social media content to tell the story of their business and engage with different social media channels to maximise their reach. The programme is being run by The Collective and places are 75% subsidised by the Government of Jersey.

Social media marketing:

Session 4: Introduction

• Social media strategy & overview
• Take stock – Where are you now? Your brand? What does it say socially?
• What do others say? How are they saying it? Be digital voyeurs!
• Objectives – what do you want to achieve? Set goals for your business. Measure your progress