By Kelly Farrington
30/04/2018
Working with local agency, Switch Digital, the primary objectives of the new branding exercise were focused on concise messaging, simplifying online content and increasing the visibility of Digital Jersey, and in particular, the organisation’s aim to establish Jersey as an internationally recognised centre of digital excellence.
A complete new suite of brand imagery has also been created, all of which is a natural development from the original. The colour palette and fonts have been retained and they are now complemented by an updated logo.
Digital Jersey was originally established in 2013 and over the past five years the organisation has evolved considerably. With the ongoing growth of the Digital Jersey offering and the expanding programme of exciting new initiatives such as Sandbox Jersey and the Digital Jersey Xchange (DJX), a coherent communications strategy was required to maximise opportunities to promote Digital Jersey and its services to both on and off-Island audiences.
Tony Moretta CEO of Digital Jersey said, “I think we’ve made significant progress in the last few years creating fertile ground in Jersey for digital talent and businesses to thrive, and although there is so much work still to do we believe the time is right to reach out beyond our shores to tell the world what we have here. Our new brand and website reflect that ambition and provide a great platform to get the message out loud and clear, to those already here or those that just haven’t yet realised they need to be part of Digital Jersey.”
Discussing the development of the new brand and website, Managing Director of Switch Digital, Damon Eastwood said, “From a creative perspective this project gave us the opportunity to work with the whole team at Digital Jersey to go right back to basics, looking at the Digital Jersey proposition, its personality, ethos and its brand promise, and then to consider how these key messages were communicated, not only in a verbal but also in a visual sense.”
The new website replaces the various websites that Digital Jersey previously operated and with information on all Digital Jersey’s services consolidated in one place, the site provides a useful hub for members of the local tech community, start-ups and digital businesses looking to develop and expand on-Island. It also contains useful information and guidance for organisations who may be planning to use the Island as a testbed, and for digital entrepreneurs considering relocation.
